How do I get an AI assistant for my website?
How UK online shops and small businesses get an AI assistant on their website, what a good one does, how it's set up and what it costs, with Wyshbone doing the setup for you.
The short answer
The quickest way is to have it set up for you. Wyshbone, a UK company, adds an AI assistant to your website with one line of code, connects it to your products, prices and stock (on Shopify) or to your website's content (on any other site), styles it to your brand, and it is usually live in about a day. It's £50 a month for a plain website and £100 a month for an online shop.
What a good AI assistant does
- Answers from your real products, prices, stock, delivery and returns, not from guesses.
- Shows the right products with their prices and whether they're in stock.
- Says "I don't have that" and gives your phone number or email when it doesn't know, instead of making something up.
- Takes a name and email when a customer wants a reply, so no enquiry is lost.
- Works day and night, so questions at 10pm on a Sunday still get answered.
Why the data behind it matters
An AI assistant is only as good as the product data it reads. If your products have no type, sit in the wrong collections or have copied descriptions, it will give vague answers and pass customers to your team. That's why Wyshbone cleans up a shop's product data first: the same work also helps ChatGPT, Gemini and Google understand and recommend the shop.
Your options
- Do it yourself with a chatbot app or widget builder. Cheaper to start, but you write and maintain all the answers.
- A customer service platform with an AI add-on. Powerful for large support teams, usually more than a small shop needs.
- Have it set up for you. Wyshbone connects it, trains it on your business, tests it and keeps it accurate as your stock changes.
What it costs with Wyshbone
On its own, the Wyshbone AI Assistant is £50 a month for a website without a shop and £100 a month for an online shop. It's £50 a month added to the small-shop plan, and included free with ongoing care for larger shops. There's no setup fee.
You can see it working on a real shop: The Electric Fire Company's website, electricfire.company, has the Wyshbone AI Assistant live in the bottom right corner.