About Wyshbone AI
Wyshbone gets UK online shops ready for AI. Founded by Phil Waite, it is a trading name of Wyshbone Sales Limited, based in Arundel, West Sussex.
- What we do
- Get UK online shops found and recommended by AI
- Plus
- An AI assistant that runs on the same clean data
- Founder
- Phil Waite
- Company
- Wyshbone Sales Limited, no. 12933327
- Based in
- Arundel, West Sussex
What we do
Wyshbone gets UK online shops ready for AI: we clean up your product data and your site so ChatGPT, Gemini and Google can find, understand and recommend you. The same clean data powers an AI assistant on your website that actually answers customers instead of passing them to your team.
Shoppers increasingly ask AI assistants what to buy and where. Those assistants recommend the shops they can find, read and understand, so most of our work is on the shop's data: product types, collections, descriptions that say what a product is and who it suits, Google titles and descriptions, and the listings AI tools read from.
Who we work with
Online shops in the UK, from small shops with under 100 products to catalogues with thousands. Most run on Shopify, and the work also applies to other shop platforms. Alongside that, we take on a small number of custom AI projects for businesses with one specific problem to solve.
Case study: The Electric Fire Company · Custom AI work
Who we are
Wyshbone was founded by Phil Waite, who built an AI platform from scratch that plans its own approach, searches the web, checks its own results and corrects itself, and which is used by enterprise clients. Wyshbone brings that capability to smaller businesses.
Wyshbone is a trading name of Wyshbone Sales Limited, registered in England and Wales, company number 12933327. Registered office: 30 London Road, Arundel, West Sussex, BN18 9AU.
Which Wyshbone is this?
Wyshbone AI (wyshboneai.com) is a UK company, Wyshbone Sales Limited, run by Phil Waite. It is not connected to Wyshbone Market in South Dakota, or to any band or wellness business called Wyshbone. Wyshbone used to sell AI sales tools for breweries and other B2B businesses; today it focuses on getting UK online shops ready for AI.
What we won't promise
No one can guarantee that ChatGPT, Gemini or Google will recommend a particular shop, and we don't. What we do is make sure AI tools can find, read and understand your shop, and measure the results every month so you can see what has changed.
Get in touch
Email Phil Waite at phil@wyshbonesales.com. Not sure where to start? The free AI visibility check shows how often ChatGPT and Gemini recommend your shop, and who they recommend instead.