For UK online shops
Make sure AI gets your shop right
AI can already see most shops. What it says about yours depends on your product data. We fix that data, then add an AI assistant that answers your customers from it.
Get a free AI check · See prices
Shoppers ask ChatGPT what to buy. If your data is wrong, it describes your shop wrong, or recommends someone else.
A real shop: The Electric Fire Company
A London electric fire shop on Shopify that AI barely knew existed. We fixed their data and put our AI assistant on their website.
Try their AI assistant live at electricfire.company
- 1 in 24 AI answers found them before
- 75 of 85 products had no product type
- 85 products read and labelled by our AI
- 97.5% facts right in 324 test answers
What we did for them
- Checked what ChatGPT, Gemini and Claude said about them
- Audited all 85 products the way AI reads them
- Labelled every product with what it actually is
- Found every data fault: missing types, contradictions, copied pages, wrong collections
- New Google titles and descriptions, broken web addresses redirected
- Built, trained and tested their AI assistant on hundreds of conversations
- Added the owner's answers to real customer questions
- A plain-English fix list for the owner: no special skills needed, plus weekly checks
"Just a quick thank you for all your hard work on the assistant... I've no doubt there's a lot of your time and expertise in there too."
Michael Paine, The Electric Fire Company
How it works
- Free check: We ask ChatGPT and Gemini about your shop, and show you what they say and who they recommend instead.
- We fix your data: Product types, collections, descriptions and Google titles, so AI says the right thing about every product.
- Add the AI assistant: It answers your customers from the same clean data, day and night.
Simple prices
- Small shops (up to 100 products): £240, then £120 a month.
- Larger shops (more than 100 products): from £720 for the audit, then a quote.
- AI assistant: The Wyshbone AI Assistant is £50 a month for a plain website and £100 a month for an online shop. It's £50 a month added to the small-shop plan, and included free with ongoing care for larger shops. No setup fee.
Full pricing details · What the AI audit covers
Questions we get asked
What is Wyshbone?
Wyshbone AI (wyshboneai.com) is a UK company that gets online shops ready for AI: it cleans up a shop's product data and website so ChatGPT, Gemini and Google can find, understand and recommend the shop, and adds an AI assistant to the shop's website that answers customers from the same clean data. It is run by Phil Waite and trades as Wyshbone Sales Limited. It is not connected to Wyshbone Market in South Dakota.
Who can set up an AI assistant for my Shopify store?
Wyshbone does it for you. We connect the assistant to your Shopify store so it answers from your live products, prices and stock, style it to your brand, and it is usually live in about a day. It is £100 a month for an online shop, £50 a month if you are on our small-shop plan, and included free with ongoing care.
How do I get my products found by AI shopping tools like ChatGPT?
AI tools recommend the shops they can read and understand. Our AI audit reviews your site, tests whether your products appear in ChatGPT, Gemini, Perplexity, Copilot and Google, switches on what is available now (such as Google's free Shopping listings), and rewrites your product information so it says what each product is for and who it suits.
What does an AI audit for an online shop cost?
For small shops with up to 100 products, it is £240 to audit the shop and set it up on our system, then £120 a month while we work through the fixes and keep checking, with the AI assistant available for £50 a month more. For larger shops, the AI Readiness Audit starts from £720, the fixes are quoted for your shop, and ongoing care with the AI assistant included starts from £240 a month (up to 2,500 products) or £540 a month (larger).
Do you work with UK online shops?
Yes. Wyshbone is a UK-based business and does the setup for you. We get UK shops ready for ChatGPT and the other AI shopping channels as they open in the UK.
Can an AI assistant take customer questions off my team?
Yes, the everyday ones. It answers questions about your products, prices, stock, delivery and returns instantly, around the clock, using only your real content, so your team only handles what needs a person.
Does the assistant work on websites that are not Shopify?
Yes. One line of code adds it to any website. On sites without Shopify it answers from your website's content, without live stock and prices, for £50 a month.
Can anyone guarantee AI will recommend my shop?
No one can guarantee that. What we can do is make sure AI tools can find, read and understand your shop, and measure the results every month so you can see what has changed. A shop AI cannot read will not be recommended at all.